Writing Basics: Starting a New Niche

Content Basics

Try to Learn

  • Understanding of the product/service
  • Target audience (who, where, preferences, problems)
  • Understand market gap/ways business aims to add value. Use it for content
  • Purpose of the content (information, promotional, etc)
  • Tone of voice and brand vision
  • CTA (determines engagement and goal of content)

Research the Niche

Determine a Direction


You Need to Start Somewhere!



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Sarah Shaukat

Sarah Shaukat


An economist, journalist & writer. I focus on tech, blockchain, crypto & healthcare. I love giving writing tips and narrate stories from my everyday life.